Are you ready for a change? How to know when it is the right time to use a free logo maker software and design a new logo for your business or brand?
If you are a business owner, you probably follow the news and trends related to logo designs. If not, you should! If you have read some of that news, you have probably noticed how many of the new business logos out there aren’t for brand new companies and are simply redesigns of already existing trademarks. Apparently, it seems to be a really rare thing nowadays to find a business that sticks with its logo for more than 5 years. And for brands and organizations like sports teams that are trying to stay relevant and fresh to their fans, we will see new logos every 2 years, if not every year. So, you probably are asking yourself – if everyone else out there is focused on making changes and changing business logos, you should probably do it as well, right? How to when you are ready for a change? How to know when it is the right time to use a free logo maker software and design a new logo for your business or brand?
Your logo is the visual identifier and it is a symbol that is most associated with your product or service. When you have branded your business, it is the very first thing customers notice or see. It is the first thing they visualize when they think about your business and the products or services you offer to them. All of this makes the logo a very valuable and important asset. If you change the logo too much, you can destroy some of its value. If you don’t change the logo you will get bored. So, what should you do? What is the right decision at this point?
As you probably noticed, Google changes its logo every week and sometimes a few times in a week. But it is Google and it has several advantages that you or any other business don’t have.
Okay, Google is an exception. But there are other companies out there that change their logos every few years? Should you do the same?
Every business should make its own decision, there are no rules. If you think you are ready for a change, just do it!